The third Sales Trend for 2014 is Sales Excellence Managers will find their real role. Historically, organisations employed sales training managers with the mandate of sourcing the best sales training and development materials, or alternatively developing sales training programmes for their organisations. However, the plethora of sales training and the confusion of training methods all being touted as ‘best practice’, coupled with the lack of training for sales managers led many sales training managers to expand their role, taking over much more than sales training and expanding it into part of the traditional role of sales … read more by subscribing.

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