The final Sales Trend for 2013 is ”Marketing (as we know it) is dead” but you probably already know that given the rapid changes happening in our markets.
Traditional marketing, i.e. advertising, PR, branding and corporate communications, has become little more than an expensive, very often valueless mass communications methodology and has failed. Marketing has been at death’s door for well over a decade. It’s just that marketing professionals don’t want to recognise the reality!
There are three pointers that prove this:
Buyers are no longer paying much attention to … read more by subscribing.
New Article Email Notification