As much as we promote and encourage honourable and effective selling and buying practices it is just as important to keep an eye open for the latest scams and scammers looking for unsuspecting victims. One of the latest scams dogging businesses and business owners is the area of the registered Trademark where business are receiving unsolicited invitations or requests from companies purporting to be from official government agencies. As you may be aware Trademarks are the new real estate in the world of brands, slogans and 140 character messages that flood the market every day. Capturing people’s attention in a time poor, overcrowded world is critical hence the increasing importance and value of Trademarks. However, laying claim to catchy slogans and securing your brand message can be … read more by subscribing.

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