Do not ask customers what they want when it comes to creating and introducing new technology and innovations. Why? Because according to leading voice on innovation, Scott Anthony, MD of Innosight Asia Pacific, ‘customers lie all the time… not intentionally of course, but because they cannot tell you what they want in terms of new technology, especially disruptive technology until it is in front of them.’ If you don’t know what you don’t know, how can you know what you want?
These are just some of the conversations taking place at the Ci2012 Creative Innovation conference ‘Wicked Problems, Great Opportunities: leadership and courage in volatile times’ held on … read more by subscribing.
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