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What is Sales Enablement?

The term ‘Sales Enablement’ has emerged in recent times as a hot topic in the world of sales, however it can have as many interpretations as there are sales teams which leave people feeling somewhat confused about what it really means and entails. Here are some people interpretations from online sales forums:

Sales enablement” means being given the tools to sell… simple as that…
A practice / culture of telling the client what is truthful and deliverable so that an informed buying decision is committed to by a money input from the buyer, this is effective sales enablement.
Sales enablement is strategic, but a lot of tactical steps are necessary on this thousands miles journey.
Sales enablement is one of the … read more by subscribing.

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