Sales is the life blood of any business – without customers, members, supporters, patrons and the like, organisations cannot exist. Sales & Marketing’s sole focus is to attract and retain viable customers for their organisation. Even though Sales & Marketing share a common and noble purpose, we often find they are working at odds with each other taking sibling rivalry to a whole new level.
Yet life would be wonderful if sales and marketing teams could get along and work together. Unhappily the relationship is often fraught with conflict, turf wars and jealousy. However, it is possible and indeed necessary now, to create a cross-functional partnership that is effective and co-operative and creates meaningful value i.e. revenue, brand equity, loyalty, good will, profit, genuine … read more by subscribing.
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