If you have been paying attention for a while you will have realized that a lot is happening and changing in the world of selling and buying. The internet and social media are the most significant game changes along with the commoditisation of products.
With access to so much information, the buyer has grown into a more sophisticated, well informed consumer, especially in the B2B (business to business) space. The savvy business person knows that many of those commodity purchases they have traditionally made face-to-face with a sales representative can now be made online thus saving them valuable time and money.
So why do so many product companies, such as the lucrative … read more by subscribing.
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