Lawn Bowls clubs are innovating to attract new members, even running bare-foot bowls and speed dating bowls for new and existing members. If the sport of Lawn Bowls can embrace the internet and social media to reinvigorate its brand, increase participation, grow its members and lift revenues, then so can we all.
Lawn Bowls has been around for hundreds of years with its origins supposedly dating back to Ancient Egyptian times along with its cousins, Bocce and Pétanque. It’s often been seen as a traditional sport for older people with rigid rules and recognisable but rather unattractive white uniforms. I can remember my grandmother, Clare playing bowls for years all around Victoria and South Australia. As a child and teenager it appeared to me to be a rather stiff and formal pursuit, … read more by subscribing.
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