Tell almost any sales person they are going to participate in role plays as part of their sales training and you will hear a collective groan. In short most sales people hate role playing. It is often seen as a form of potential embarrassment, or something stilted and false. Many people feel self conscious and don’t want to look ‘bad’ in front of their peers. It doesn’t help either that over 90% of all sales people follow no logical processes when selling, so when it comes to role playing they don’t know what to work on.
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