What’s happened to having a pleasant, hassle free customer experience in this country? We are hearing more and more war stories from customers. Some go to buy something and are met with whinging, whiny staff or others return to a supplier (retailer or B2B) with a query, return, or problem to be resolved to be met by resistance, apathy, excuses, and, worst of all, customers being informed of their lack of understanding about how the company in question works.
I mean, do we really expect our customers to be fully aware of and understand the following:
The reasons why we haven’t got our stationary supply yet and can’t process a gift voucher because someone forgot to put the order in and head office sent the wrong forms?
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