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The other week I ran a webinar for SmartCompany.com.au on “How to clearly manage and measure your sales team”. During the webinar I was asked many questions, one of which came from a senior sales leader, “With some time to reflect over the Christmas break, what is the one thing I should focus on getting right for my business?”

Given that business as usual is not ‘usual’ anymore, I suggested the following:

1. Review your business and sales strategy

Do you have the right strategy in place?
What has changed over the last 12 months
How has your client mix changed? i.e. are your key accounts still key? What emerging markets have come into play that you need to be in?
Does your tactical marketing plan still support your sales and business … read more by subscribing.

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