Today people are looking for honesty and authenticity and do not have time to be misled. They want to work with people who are what they say they are. They are assessing your every word and action. They are looking beneath the surface and are wanting to see the real you.
Many people are now more wary about companies and sales people making big claims and promises with lots of ‘sizzle’. They are wary of the ‘charmers’ and the sales people after the ‘big kill’. What they are now looking for is the steak and all that comes with it: i.e. what kind of steak is it? How it was it grown, prepared and cooked? Where did it come from? Is it grown in an environmentally friendly, humane manner? etc. They no longer want to confuse packaging with substance. They look for evidence at every … read more by subscribing.
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