Clients don’t expect to be coerced, bullied, tricked or intimidated into buying. They don’t expect to be treated like an idiot by sales people who just talk at them and flash brochures or product sheets. Relationships do not work effectively if they are forced!
Clients are now after ‘Business people’who can sell.
Most clients know what they are after even if they don’t know how to articulate it sometimes.
The ‘market challenger’ or ‘early adopter’ clients are open to new ideas and innovations and whilst they don’t know what they don’t know they are often happy to see competent sales people to learn and keep up to date with the latest ideas and innovations. They want to stay ahead of the pack. A key part of our job, as sales people, is to help clients articulate … read more by subscribing.
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