Ever had some customers who spend very little with you but take up enormous amounts of your time? Nothing’s ever right, they quibble about every cent and they do not intend to spend much with you anyway.
Or those customers who are really nice and you get along with them very well, but you know they do not have the potential to develop into long-term revenue generating accounts for your business.
What do you do? You need sales, but at what cost to your business? These types of customers, in effect, keep you from working with customers where you can get a better return on investment.
Segmenting your customers and your market and then working out the most cost-effective way to sell and service these customers is a very good idea. We have all heard of “ABC” accounts. As being the … read more by subscribing.
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