Your small business is growing and diversifying. You’ve experimented with bringing in an inexperienced sales person (who did not work out). You realise you need a more experienced direct sales person, but you don’t know where to go or what to look for.
All you know is you need a sales person who is able to prospect for, and win, new business opportunities on a consistent daily basis, however you are not really able to detail anything else. You know your recruitment approach is haphazard at best. And what’s worse, it’s costing you big time.
You are not alone. Many SMEs still find it very difficult to recruit effective sales people. And it’s not all due to the tight candidate market.
Many people who know me know that I’ve been going on about having a more … read more by subscribing.
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