In the “olden days” when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks.
At M&B – and in my business – it was very clear that if I didn’t bill anything I didn’t earn anything. So I got on the phones and I prospected to people I didn’t know – that is, cold calling.
This was well and truly before the internet was in mainstream use and I had the privileg
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