In the “olden days” when I first started my business, over 95% of my sales came about through cold calling, which I had learnt to do really well when I worked as a sales recruitment specialist with Morgan & Banks.
At M&B – and in my business – it was very clear that if I didn’t bill anything I didn’t earn anything. So I got on the phones and I prospected to people I didn’t know – that is, cold calling.
This was well and truly before the internet was in mainstream use and I had the privilege of learning how to cold call really well.
But it is a FACT that in an essentially crowded market place of the 21st century, businesses require a series of “push” and “pull” prospecting strategies rather than one simplistic “push” approach to selling such as cold calling.
Cold calling is … read more by subscribing.
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