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How not to make a prospecting call

I was working from home when the phone rang. No sooner had I finished getting the greeting out of my mouth than the distant monologue began.

I somehow worked out that the woman on the other end of the line was calling from a charity. At the 30-second mark I interrupted her and asked her what the purpose of her call was, but she did not respond and just kept going. Sound familiar?

At the one-minute mark I again interrupted, and asked her what the purpose of the call was. Guess what she said? “I’m getting to it love!” She wasn’t rude and her attitude was generally bright.

The reason for her failure to engage me from the outset was her management team. They set this woman and others like her up to fail in the first place. What were they thinking?

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