Sales Trend 10 for 2017 – Personal Branding – The Foundation of Social Selling

By / / 12 Sales Trends Pages Category, Brand & Reputation, Sales Trends, Social Sales

Sales Trend 10 from Barrett’s 12 Sales trends Report for 2017 is about the relation between personal branding and social selling.

It is an interesting fact that the ‘extraordinary’ of yesterday becomes the ‘ordinary’ of today.

Have you noticed that the most extraordinary salespeople of 5 years ago are often the ordinary salespeople today—or gone. Why is this?

The world of sales has changed dramatically in the last 5 years and some selling organisations and their salespeople are not adapting fast enough. As a result, a lower percentage of salespeople are achieving their targets and vendors are struggling to grow …

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It’s time to be taken seriously – no more Harvey Weinsteins please

By / / Attitudes & Behaviours, Brand & Reputation, Ethics & Values, Gender & Sales, Life Skills, Resilience, Wellbeing

In October 1983, I found myself in the clinical room of a middle aged medical doctor whom I was meeting for the first time. I was not a patient, I was a 21 year old medical sales representative doing her job.

He was a doctor in my sales territory. I was new to professional selling. I was on my own. Nothing unusual here except that when I came into his room and sat down, he stood up and went to lock the door then came over to me, sat down beside me and attempted to hand me a glass of whisky.

I …

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Don’t die wondering, the real secret to sales success – Part II of II: the person

By / / Attitudes & Behaviours, Business Acumen, Education in Sales, Emotional Intelligence, Life Skills, Prospecting, Resilience, Sales Skills, Solution Selling

How many times have we all been tempted to click on a link that offers us ‘the secret of sales success’ only to find a website or article that is promising a silver bullet ‘if only you do this one thing’ which doesn’t help us at all?

As I mentioned last week, the business of sales excellence is like the diet industry, full of tempting offerings that lead us nowhere fast.

It is only natural that people want simple answers to complex problems. ‘The world would be so much easier if only…’ we sigh.

However, “Explanations exist; they have existed …

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Don’t die wondering, the real secret to sales success – Part I of II: the business

By / / Attitudes & Behaviours, Innovation, Sales Culture, Sales Driven Organisations, Sales Leadership, Sales Pioneer, Sales Process Maps, Sales Results, Sales Skills, Sales Strategy, Sales Tips, Strategy, Success

I know, I know, I know.

How many times have we seen the ‘Secrets to Sales Success’ plastered over the internet only to be left disappointed?

Usually, these ‘secrets’, once you look into them, either leave you feeling duped because of the unethical biases they take, or you are left with lots of little bits and pieces of advice that are ok but they are not coordinated in a manner that you can manage and move forward with them.

Like the diet and wellness industries, you could spend a lifetime trying to work out what you should do to improve your chances at …

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Metrics for Measuring Solution Selling

By / / Attitudes & Behaviours, Complex Selling & Transactional Selling, Performance Management, Sales Driven Organisations, Sales Measures - Inputs & Outputs, Social Sales, Solution Selling

How do we measure sales performance now?

As many formally product-focused companies migrate to selling solutions, most overlook one critical component – the way they measure sales performance.

Sales people, using a solution-selling approach, generally nurture larger, more complex and lucrative deals; they are engaging in business-level discussions with key executives in prospect companies and invest heavily in building long-term, trust-based relationships with key decision makers. But in many instances, their success is still being measured using the old transaction-based sales metrics.

Working with many, many sales leaders and their sales teams since 1995, we understand that while making the …

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Hone your targeting skills to win more sales

By / / Attitudes & Behaviours, Education in Sales, Prospecting

Investing quality time with prospects delivers better margins and displaces your competitors.

One of the time-tested methods for surviving a tough or slow economy is to home in on prospects who match the profile of your most successful customers. This may sound like Sales 101 but it’s worth your attention right now because when times get tough, the opposite happens – namely, desperation can make it tempting to pounce on any lead that ‘wanders in the door’.

Instead, we urge you to invest more energy in obtaining a deeper understanding of your current customer base and then use that understanding as a …

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The rise of networking events – the traps & opportunities

By / / Uncategorized

Networks of well-connected people are critical in business and societies.

Cultivating a network of trusted and reliable colleagues, peers, friends and associates is key to a healthy society. Strong, resilient and trusted relationships need to be found, formed and forged over time.

The likes of LinkedIn, Facebook and other digital platforms have made it much easier to search for and connect with relevant people, be they prospective clients, contractors, new recruits, suppliers, business partners, or friends.

Being social creatures, most of us also like to meet with people in person, get to know them and build something in common. This takes time, attention …

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Sales Trend 9 – Learning Agility

By / / Attitudes & Behaviours, Sales Management, Sales Process Maps, Sales Skills, Sales Training, Sales Trends

Sales trend 9 from our 12 Sales Trends Report for 2017 explores how salespeople can navigate the difficult situation of being in a complex sales environment and the need to simplify things for their clients.

Salespeople traditionally find themselves in conflicting spaces. A classic situation is the challenge to bring the diverging interests of clients (e.g. lower prices, discounts) and the organisations these salespeople are representing (higher prices, better margins) together. In that capacity, they have to be skilled as mediators, translators, and problem solvers.

Currently, a very different polarity is demanding attention from salespeople as well as sales managers …

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‘How to manage and help salesmen’ – valuable lessons from 1960

By / / Attitudes & Behaviours, Education in Sales, Sales Leadership, Sales Management, Uncategorized

You might be taken aback by the sexist nature of the title of this article ‘How to manage and help salesmen’.

However, if you take into account that this title comes from a book written in 1960 by Charles B. Roth you might be a bit more forgiving.

I was given this book by my late father a couple of years before he died in 2014. Given my profession and his career as a business owner and chief sales leader of his company he thought I would like to read it and see how much had changed or not …

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No Pain, No Change = No Sale

By / / Attitudes & Behaviours, Sales Skills, Sales Tips

Recently I wrote about wanting to tell clients what to do and why we couldn’t even if we know better. The premise was that what may seem so obvious to us may not be obvious to the client or on their agenda at all.

Why? Simply put, if the client or prospect does not perceive or admit to having an issue, a problem, a challenge, some difficulty they want to overcome, or even an opportunity they want to ignite then they will not perceive the need to change what they are doing now.

And even if they can see …

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