Customer centric sales teams and people

The Cultural Shift in Salespeople

By / / Attitudes & Behaviours, Blog, Customer-centric, Human-centred, Sales Management, Sales Methodology, Selling Better, Soft skills

In 20 seconds

Today’s sales need a customer-centric makeover. Traditionally focused on transactional deals, salespeople must now prioritise understanding customer needs and building relationships. This requires emotional intelligence, collaboration, and a focus on long-term value. Sales leaders must guide this shift by identifying skill gaps, providing training, and fostering a customer-centric culture. This empowers salespeople to thrive in the new era of sales.

In 2 minutes

Customer-centricity is now a common focus of many businesses, and while most of those think of themselves as customer-centric, chances are they are not.

Customer-centricity is rarely a whole-business approach -how it should be- and to complicate things …

The Cultural Shift in Salespeople Read Post »

Barrett_SalesTrends_3_humans_and_tech_in_synergy

Sales Trend 3 – Humans AND Tech in Synergy

By / / Attitudes & Behaviours, Blog, Human-centred, Sales Trends

This is Sales Trend 3 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

This trend is about the pivotal role that the synergy of humans and technology brings to advance business success. Humans bring innovation, creativity, and customer-centricity, while technology facilitates data-driven decisions and operational efficiency. This collaboration ensures adaptability, robust risk management, and heightened productivity. The amalgamation of ethical considerations benefits from technology-enabled monitoring and human ethical reasoning. Businesses embracing this human-technology alliance gain a competitive edge by leveraging the strengths of both realms for unparalleled innovation …

Sales Trend 3 – Humans AND Tech in Synergy Read Post »

supplier beware

Big Fish, Small Bait: Suppliers Beware

By / / Attitudes & Behaviours, Blog, Buying, Procurement, Uncategorized

In 20 seconds

Small businesses beware. Big company contracts often favour the buyer. Watch out for red flags like unfair IP ownership, exclusivity clauses, and unclear payment terms. To negotiate a fair agreement, research industry practices, seek expert advice, build relationships with the procurement team, and be prepared to walk away if needed. Protect your IP and business, even against what it can look like tempting offers. Don’t be afraid to stand up for your business’s worth.

In (just over) 2 minutes

At the heart of Barrett’s Selling Better philosophy is creating the conditions for a fair exchange of value and mutual prosperity …

Big Fish, Small Bait: Suppliers Beware Read Post »

barrett sales trend 2 leadership and management

Sales Trend 2: Leadership AND Management

By / / Blog, Leadership, Sales Leadership, Sales Management, Sales Trends

This is Sales Trend 2 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

For the last few decades, developing and cultivating leadership qualities has been a key trend and has become a billion-dollar global industry. However, this often neglects essential business and people management skills. While there was a surge in prioritising leadership, businesses are now realising the importance of building effective systems and processes for effective team operation. This trend recognises that successful sales leaders must balance both leadership and management roles to meet team and marketplace …

Sales Trend 2: Leadership AND Management Read Post »

soft-skills-unlocking-human-potential-in-the-age-of-tech

Unlocking Human Potential in the Age of Tech

By / / Blog, Emotional Intelligence, Human-centred, Sales Skills, Soft skills

In 30 seconds

Soft skills are now essential for everyone, not just salespeople. In a complex, connected world, automation threatens certain tasks, but people crave human connection. From building trust with clients to leading diverse teams, soft skills like communication, empathy, and ethical influence equip you to succeed.

These skills go beyond just getting ahead; they’re crucial for building a better future. Imagine businesses fuelled by trust, leaders driven by empathy, and teams excelling through collaboration. Invest in your soft skills development, share the message, and join the movement towards a brighter, more human-centred future.

In 1.5 minutes

The landscape of success is shifting. …

Unlocking Human Potential in the Age of Tech Read Post »

sales-methologies-some-work-some-dont

Does Your Sales Methodology Deliver?

By / / Blog, Human-centred, Sales Culture, Sales Methodology, Sales Results, Sales System, Selling Better

In 30 seconds

Sales Methodologies define the “how” of selling – the approach, principles, and practices. Finding a sales methodology that resonates with your clients AND unifies and empowers your sales team to sell better is paramount. Barrett’s Selling Better Sales Methodology is a step-change to a collaborative, emotionally intelligent approach that addresses what clients want in a conventional sense and places a strong emphasis on understanding and responding to the client’s emotional, social, and relational needs. It creates the foundation for solid mutually beneficial and trust-based partnerships that go beyond transactions and conventional sales methodologies.

In 2 minutes

The topic of sales …

Does Your Sales Methodology Deliver? Read Post »

people-haggling-then-handshaking-done-deal

Soft Skills – The Engine of Industry 5.0

By / / Blog, Digital credentials, Human-centred, Soft skills

In 30 seconds

Forget robots, soft skills like communication and collaboration are the new stars of work. By 2030, two-thirds of jobs will rely on them, growing 2.5 times faster than others.

Why? Soft skills boost sales, create happier workplaces, and build lasting relationships. They’re not about innate talent but learned skills that anyone can hone. Digital credentials programs can help you develop and validate these skills, giving you an edge in the future of work.

It’s time to embrace soft skills development for everyone, building a workforce equipped for a human-centred world. Let’s unlock the power of people skills and thrive together.

In …

Soft Skills – The Engine of Industry 5.0 Read Post »

barrett_sales_trend_1_profit_and_common_good

Sales Trend 1 – Profit AND Common Good

By / / Blog, Business Growth, Common Ground, Environment & Sustainability, Ethics & Values, Human-centred, Sales Growth, Sales Trends

This is Sales Trend 1 from Barrett’s 12 Business and Sales Trends for 2024. You can download the full report here.

In 30 seconds

Balancing profits and community well-being is vital for modern businesses. This human-centred approach fosters brand reputation and trust. It also boosts employee morale, productivity, and attracts top talent. Such businesses stimulate economic growth in their communities, leading to a mutually beneficial relationship. Additionally, they address systemic inequalities, promoting inclusivity, diversity, and innovation. This trend signifies a paradigm shift with long-lasting implications, promoting sustainability and inclusiveness. Integrating profits with community well-being is a fundamental pillar of …

Sales Trend 1 – Profit AND Common Good Read Post »

Why Humanity Sells Better

By / / Attitudes & Behaviours, Business Growth, Education in Sales, Emotional Intelligence, Ethics & Values, Human-centred, Sales Methodology, Sales Psychology, Selling Better

In 30 Seconds

The idea for the Selling Better movement and sales methodology started back on 9 January 1995, when I launched Barrett Consulting Group with just $3,000. I wanted to put humanity back on the corporate map which is why Selling Better isn’t about manipulation or pressure, but about genuine connection and shared value. This philosophy and its sales methodology replaces pushy sales tactics with authentic listening, building trust, and offering real benefits. Selling Better is a business savvy and emotionally intelligent way of selling.

Key advantages:

  • Personal Touch: Build strong relationships and understand your client’s needs.
  • Professional Powerhouse: Master sales skills …

Why Humanity Sells Better Read Post »

Scroll to Top