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It’s Not WHAT You Do But WHY & HOW You Do It

In December 2011 we published The 12 Sales Trends of 2012 and invited readers to vote on what they thought would be the most important trends in sales for this year. ‘It’s not WHAT you do but WHY & HOW you do it’ topped the rankings.

It seems that having a Purpose, the WHY, which is more than just making a profit, is becomi
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