Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MDRead more about Sue ...
Jobst Schmalenbach
IT, Geek, General ManagerRead more about Jobst ...
Jens Hartmann
Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional DesignerRead more about Jens ...
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
AI is Everywhere, But Without Your People, It’s Going Nowhere
In 30 seconds In a C-suite meeting, AI’s promise is clouded by confusion. Your inbox overflows with AI pitches: chatbots, analytics, automation. Where to start? One client is learning the hard ...
Trust Wins the Long Game: Why Game Theory Trumps Short-Term Tricks
In 30 seconds A national building supplies firm won a big account by slashing prices, only to lose it six months later to a pricier, more reliable competitor. In contrast, a tech-security BDM secured ...
Stop ‘Speaking Your Mind’. Start Winning
In 30 seconds Blurting out whatever’s on your mind might feel good for five seconds, but it can kill a deal, a relationship, or your reputation just as quickly. In business, brutal honesty without ...
Rebel Rebel Authenticity: Bowie’s Blueprint for Being Real in Business
In 30 seconds Authenticity isn’t soft: it’s a bold act of leadership. David Bowie’s evolution, especially during his Berlin years, shows how stepping out from behind the mask unlocks trust, ...
