Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MDRead more about Sue ...
Jobst Schmalenbach
IT, Geek, General ManagerRead more about Jobst ...
Jens Hartmann
Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional DesignerRead more about Jens ...
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Rebel Rebel Authenticity: Bowie’s Blueprint for Being Real in Business
In 30 seconds Authenticity isn’t soft: it’s a bold act of leadership. David Bowie’s evolution, especially during his Berlin years, shows how stepping out from behind the mask unlocks trust, ...
Humans-in-the-Loop: Selling Smarter with AI
In 30 seconds As AI reshapes sales, success hinges not on replacing people, but on partnering with machines. The “human-in-the-loop” model lets AI do the heavy lifting -analysing data, predicting ...
Why Leader-Led Learning Works: Lessons from a Standout Client
In 30 seconds In over 30 years of experience, we’ve seen that real cultural change comes when leaders take ownership and drive learning from the top. One standout client, a financial services organisation, ...
Why Your Reputation IS Other People's Business AND How Not To Care
In 30 seconds Reese Witherspoon’s call to ignore others’ opinions promises freedom, but in business, reputation, shaped by what’s said when you leave the room, drives success. Harvard Business ...
