Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MDRead more about Sue ...
Jobst Schmalenbach
IT, Geek, General ManagerRead more about Jobst ...
Jens Hartmann
Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional DesignerRead more about Jens ...
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Coaching vs Policing: Leading B2C & B2B Sales Teams to Mastery
In 30 seconds Coached sales teams consistently outperform policed ones by 10–20%. Why? Because coaching fosters confidence, critical thinking, and meaningful client engagement—whereas policing ...
AI: Your Ally for Better Client Engagement & Sales Success
In 30 seconds AI is my ally, revolutionising sales and client service with enhanced productivity and engagement. Robotic Process Automation streamlines CRM tasks, while Natural Language Processing ...
Is Rapport Really the #1 Predictor of Sales Performance?
In 30 seconds While rapport plays a valuable role in building trust and connection, it’s far from the sole driver of sales performance. Reducing sales success to “being likeable” oversimplifies ...
Top 5 Articles for Q1, 2025
In 30 Seconds In Q1 2025, what’s been turning heads is a shift back to the human fundamentals—how we engage, communicate, lead, and sell in ways that create real connection and trust. With so ...
