Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MDRead more about Sue ...
Jobst Schmalenbach
IT, Geek, General ManagerRead more about Jobst ...
Jens Hartmann
Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional DesignerRead more about Jens ...
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Why Your Reputation IS Other People's Business AND How Not To Care
In 30 seconds Reese Witherspoon’s call to ignore others’ opinions promises freedom, but in business, reputation, shaped by what’s said when you leave the room, drives success. Harvard Business ...
Your Clients Don’t Want Your Product (And Why That’s Great News)
In 30 seconds Nobody wants a mortgage: they want a home. Nobody wants insurance: they want peace of mind. This truth applies to almost every product: clients don’t want what you sell, they want ...
NES Outshines NPS: The Key to Customer Loyalty in 2025
In 30 seconds The Net Easy Score (NES) has stepped out of the Net Promoter Score’s (NPS) shadow, becoming the key to customer loyalty in 2025. NES measures how easy it is to resolve issues or complete ...
Rebel Rebel Resilience: Bowie’s Blueprint for Thriving Under Pressure
In 30 seconds David Bowie’s fearless reinvention inspires sales leaders and teams to thrive under pressure. Betrayed by manager Tony Defries and stuck in a post-Let’s Dance slump, Bowie pivoted ...
