Our leadership team
We are not your typical ‘sales gurus’ or off-the-shelf sales trainers shouting at you to sell more. You won’t find any ‘rah rah’ around here. Instead we are a collegiate team of experienced business professionals with a ‘roll up the sleeves’ approach to getting the job done. And doing it exceptionally well.
Sue Barrett
MDRead more about Sue ...
Jobst Schmalenbach
IT, Geek, General ManagerRead more about Jobst ...
Jens Hartmann
Head of Learning & Development; Lead Trainer, Facilitator, Coach, Instructional DesignerRead more about Jens ...
Our Associates
The people helping us doing what we do best.
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper for all the right reasons.
Starman Collaboration: Finding Magic in Togetherness the Bowie Way
In 30 seconds Welcome to the first article in our Rebel Rebel series exploring how to lead, sell, co-create and collaborate the Bowie way. When one of our tech security clients won a multimillion-dollar ...
Looking Beyond “Can I Help You?” - The True Purpose of Retail Sales
In 30 seconds Retail done right is not about pushing products — it’s about helping people. When we approach customers with genuine curiosity, purposeful care, and acknowledgment, we build trust ...
Coaching vs Policing: Leading B2C & B2B Sales Teams to Mastery
In 30 seconds Coached sales teams consistently outperform policed ones by 10–20%. Why? Because coaching fosters confidence, critical thinking, and meaningful client engagement—whereas policing ...
I Love Kimmi: A Celebration of Exceptional Service in an Era of Enshittification
In 30 seconds Two months ago, I entered Hugo Boss at Chadstone Shopping Centre, seeking a perfect suit. Kimmi, a warm sales associate, showed me a great black suit but promised to source another ...
