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I Love Kimmi: A Celebration of Exceptional Service in an Era of Enshittification

i_love_kimmi__a_celebration_of_exceptional_service_in_an_era_of_enshittification

In 30 seconds

Two months ago, I entered Hugo Boss at Chadstone Shopping Centre, seeking a perfect suit. Kimmi, a warm sales associate, showed me a great black suit but promised to source another colour. Her friendliness led us to bond over K-dramas, J-dramas, and styling. I left with a green dress, expecting no follow-up. Yet, Kimmi called—she’d found my suit in Europe. In an era of .....

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