In 30 seconds
Two months ago, I entered Hugo Boss at Chadstone Shopping Centre, seeking a perfect suit. Kimmi, a warm sales associate, showed me a great black suit but promised to source another colour. Her friendliness led us to bond over K-dramas, J-dramas, and styling. I left with a green dress, expecting no follow-up. Yet, Kimmi called—she’d found my suit in Europe. In an era of enshittification, where businesses prioritise profit over service, Kimmi’s proactive care was a revelation. Her human-centric approach built trust and loyalty. Let’s celebrate the Kimmis and demand better than soulless automation.
In 2 minutes
Two months ago, I walked into the Hugo Boss store at Chadstone Shopping Centre in Melbourne with a mission: to find a suit that fits ... read more by subscribing.