Helping people and businesses sell better

At Barrett we understand that developing and maintaining up-to-date knowledge, skills and resources in any profession is critical to business and personal success. In the ever changing world of sales and business development this is even more important, however getting ready access to reliable, evidenced based, practical and useful sales tools, resources, education and research is not easy. Often left to Point Solutions or motivational RAH RAH sessions, becoming sales fit can be a hit or miss affair.
Designed to be relevant to you and your selling situation
We understand that effective sales education for ongoing business development and enhanced sales performance needs to be relevant to your situation. That is why we have invested heavily in making sure our highly regarded, university grade, sales education materials and resources can be applied to the various sales scenarios business people find themselves in today: from B2B Sales (business to business, complex B2C (business to consumer), Key Account Management through to Professional Services selling.
Sales Essentials Professional Education Programs (PEP) include:
  • Sales Essentials Transformation Program (Sales Planning, Prospecting, Solutions Selling)
  • University Qualification version (Diploma of Business, Cert IV)
  • Sales Planning (account & territory planning)
  • Sales Prospecting (new business development)
  • Sales Communication (solutions selling)
  • RAIN MAKING for Professional Services Firms
  • Key Account Management
  • Sales Management Essentials
  • Other Sales Essentials Education Topics include:
    o Customer Service & Internal Sales (including telephone sales)
    o Negotiation
    o Presentations & pitching
    o Questioning skills
    o Creating viable solutions
    o The client meeting o Relationship building
    o Conflict resolution o Networking
    o Goal setting
Our Sales Essentials Professional Education Programs can be run as standalone workshops however they are also designed to be continuous, ongoing, incremental and relevant - a little bit every day, every week, every month to keep the momentum going and allow for an evolution sales mastery and achievement of sales results.

Sales Essentials Transformation Program (Sales Planning, Prospecting, Solutions Selling)

Sales Essentials 4 day workshop plus ongoing coaching & curriculum options

Who is it for: Barrett Sales Essentials is designed for all people in any customer facing role, in any organisation involved in either business to business (B2B) sales or selling in complex (B2C) situations.
The Program: Most sales training only covers one aspect of selling such as the sales call or account planning. Selling is however much more complex and involves many aspects which need to be coordinated into a sales system. Barrett Sales Essentials Program provides salespeople and managers with a sales system that includes core principles, skills, tools, templates, processes and models needed to control the vast array of variables that lead to sales success. 10 years in the making, Barrett Sales Essentials is a program and system designed to benchmark international best practice in 21st Century solutions selling.
Key areas of study: Participants will leave this powerful workshop with an entire portfolio of skills, systems and competencies, including: Sales planning; customer and account mapping; new business development and prospecting strategies and skills; effective solution selling skills; including questioning, listening, analysis, problem solving, solutions development, influencing, integrating and closing. Barrett Sales Essentials provides a robust selling process that houses organisational strategy, brand messaging, value propositions, product positioning, ethics and values.
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Amanda Gome, CEO Private Media and
I first approached Sue Barrett to write for SmartCompany when it launched three years ago. I approached her for several reasons. Firstly she had a unique approach to selling. She looked beyond the quick sell to explain to people how to build sustainable and profitable relationships. Secondly she was a great presenter. Many sales people on the circuit turn people off with a very pushy, gimmicky approach and Sue presents as highly intelligent, caring, ethical and extremely positive.Thirdly I knew she got results because I knew clients who had used her including my own sister!  I would always say when starting a writer that we don't know how many columns they have in them: whether one, six or they can last the distance. From our experience a new writer can write one column and find it was very hard work so they don't continue. Then others have nothing else to say after the sixth column and start to repeat themselves. But Sue, week after week, serves up terrific, intelligent copy that is thoughtful, insightful and extremely helpful for our readers. She is also very professional and adheres to deadlines.She is been part of the reason SmartCompany is so successful.
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