Helping people and businesses sell better

At Barrett we understand that developing and maintaining up-to-date knowledge, skills and resources in any profession is critical to business and personal success. In the ever changing world of sales and business development this is even more important, however getting ready access to reliable, evidenced based, practical and useful sales tools, resources, education and research is not easy. Often left to Point Solutions or motivational RAH RAH sessions, becoming sales fit can be a hit or miss affair.
Designed to be relevant to you and your selling situation
We understand that effective sales education for ongoing business development and enhanced sales performance needs to be relevant to your situation. That is why we have invested heavily in making sure our highly regarded, university grade, sales education materials and resources can be applied to the various sales scenarios business people find themselves in today: from B2B Sales (business to business, complex B2C (business to consumer), Key Account Management through to Professional Services selling.
Sales Essentials Professional Education Programs (PEP) include:
  • Sales Essentials Transformation Program (Sales Planning, Prospecting, Solutions Selling)
  • University Qualification version (Diploma of Business, Cert IV)
  • Sales Planning (account & territory planning)
  • Sales Prospecting (new business development)
  • Sales Communication (solutions selling)
  • RAIN MAKING for Professional Services Firms
  • Key Account Management
  • Sales Management Essentials
  • Other Sales Essentials Education Topics include:
    o Customer Service & Internal Sales (including telephone sales)
    o Negotiation
    o Presentations & pitching
    o Questioning skills
    o Creating viable solutions
    o The client meeting o Relationship building
    o Conflict resolution o Networking
    o Goal setting
Our Sales Essentials Professional Education Programs can be run as standalone workshops however they are also designed to be continuous, ongoing, incremental and relevant - a little bit every day, every week, every month to keep the momentum going and allow for an evolution sales mastery and achievement of sales results.

Sales Essentials Transformation Program (Sales Planning, Prospecting, Solutions Selling)

Sales Essentials 4 day workshop plus ongoing coaching & curriculum options

Who is it for: Barrett Sales Essentials is designed for all people in any customer facing role, in any organisation involved in either business to business (B2B) sales or selling in complex (B2C) situations.
The Program: Most sales training only covers one aspect of selling such as the sales call or account planning. Selling is however much more complex and involves many aspects which need to be coordinated into a sales system. Barrett Sales Essentials Program provides salespeople and managers with a sales system that includes core principles, skills, tools, templates, processes and models needed to control the vast array of variables that lead to sales success. 10 years in the making, Barrett Sales Essentials is a program and system designed to benchmark international best practice in 21st Century solutions selling.
Key areas of study: Participants will leave this powerful workshop with an entire portfolio of skills, systems and competencies, including: Sales planning; customer and account mapping; new business development and prospecting strategies and skills; effective solution selling skills; including questioning, listening, analysis, problem solving, solutions development, influencing, integrating and closing. Barrett Sales Essentials provides a robust selling process that houses organisational strategy, brand messaging, value propositions, product positioning, ethics and values.
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A Semi-Government organisation
Our team worked closely with Barrett's at a time when the market place in which we operate had become increasingly competitive, and as a result our sales team could no longer rely on our strong brand and passive referrals for new business. Leading up to the program our entire sales team completed an assessment to gauge sales prospecting fitness, with the team provided with individualised reports during the program to illustrate suggested strengths and potential weaknesses highlighting areas for development. This included a discussion on mindset around the sales process.Our three day course was introduced to our Regional General Managers on the first day with some specialised coaching training so that we could follow up one-on-one with the sales team once the program was completed. To enable this we were armed with practical tools provided by Barrett's to assist this coaching process, to ensure we could respond to the needs of each member of our sales team. The program itself illustrated the changes that had taken place in the sales process over time, and provided information and action plans as to developing an increasingly successful sales environment within our organisation. We looked at the overall prospecting process including goal setting, lead generation and review.Prior to our work with Barrett's the sales team had accepted a huge challenge to talk to 1000 new prospects over a short timeframe, and initially we heard any number of barriers and excuses as to why this would not be possible, however with the practical lessons gained from Sue, our 25-strong sales team put into practice the learnings from the course, and with the confidence gained we successfully hit the target, with time to spare. Working with a limited timeframe the sales team were able to focus their energy on the prospecting process, and successfully generated a pipeline of enquiries to follow up over the following period.This great result has provided a great deal of motivation for the sales team, and we are confidently looking forward to a productive prospecting future. Thanks Sue and the team at Barrett's for your support.
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