Bolster your sales efficiency and effectiveness
For many, selling is treated as an action rather than what it is, a profession with clearly defined standards. As a result, most new salespeople are thrown in the deep end during sales induction. There is often no articulated sales processes and with nothing specific to follow, they must spend valuable time creating their own system. There is a better way.
Barrett works with organisations to calibrate the current level of sales and process capabilities. Through a series of in-field observations, interviews and workshops with sales teams and managers we deliver a report outlining the steps, our observations, suggestions and recommendations. We then work together to build new sales process maps ready to be used for recruitment, induction, training, coaching, performance reviews, self-help and succession planning.
Sales process mapping & design solutions
Sales process maps
Evidence from the field is used to create a sales process map for use during induction, sales training and sales coaching.
CRM analysis & alignment to sales process
Address CRM and sales misalignment by ensuring salespeople adopt CRM practices to support their sales efforts in the field on a consistent daily basis.
The buyer’s journey
Get in sync with your buyers and understand what makes them really tick by focusing on their individual pain points, needs, goals and challenges.
Design a buyer’s brief
To ensure a systematic and comprehensive analysis and understanding of the customer’s needs, priorities and expectations we help you design a Buyer’s Brief Form that is used in the pre, during and post client meeting phase to ensure the salesperson does not miss any opportunities and can better position solution options.
Sales Playbooks, Tools & Templates
Provide your sales team with a sales playbook, tools and templates that support them to advance opportunities from one stage to the next.
History of Sales Methodologies whitepaper
A dive into the last 150 years of sales methodologies, exploring how successful selling has changed over the years.
Ready to map and improve your sales processes?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Turn around sales results winning more profitable sales inside 8 months
Industry: Mining Type: Public
In 18 months, a sales operation without any sales infrastructure and faced with declining markets became the best sales performing team in the region.
Sales Telemetry: Why Excellence Lives in 273 Micro-Steps
In 30 seconds The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B ...
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier
In 30 seconds The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. ...
31 Years of Selling Better: Why Your Seat at the Table Matters More Than Ever
In 30 seconds The Problem: Complex B2B sales requiring human relationships and risk navigation are being forced into transactional procurement processes designed to commoditize vendors and slash ...
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
