Navigate the modern buyer’s journey
Selling is one of the most complex functions in the value chain. Made more complicated by virtue of the fact that buyers are unpredictable. Many sales organisations fall into the trap of introducing systems, processes and protocols that often hinder, rather than help, the buyer’s journey. This is why it’s important to look at how your clients are buying and where they are making decisions on their buying journey.
Barrett helps organisations track and map the buyer’s journey. By investigating each touch point and interaction we can better align sales processes with the unique needs of your future buyers.
Our buyer’s journey solutions
Develop buyer’s journeys
Map out all the elements along the buyer’s journey and discover how your organisation can positively engage and influence buyers along the way. This helps everyone to understand your buyers’ journey and the steps you need to take to become a successful customer-centric organisation.
Social selling
Social selling is focused on individual sales professionals and aims to cultivate one-on-one relationships, rather than broadcast one-to-many messages. We walk your teams through social selling, guiding them to develop relationships as part of the sales process – offline via networks and industry bodies and online via applicable social networks.
Ready to map out your buyer’s journey?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
The Barrett advantage
We bring a well-researched 21st century systems thinking approach to sales that includes a complete selling system. With a solid reputation for helping leaders quickly pivot and transition their sales teams and operations to sell better, we are here to help your business prosper.
Case Study
Selling Better Case Study: How to do it properly
Industry: Banking/Finance/Agribusiness Type: Public
Successfully combined two sales operations that came together due to a business acquisition. The project lead a complete culture and mindset shift across the entire organisation to improve the customer experience and lift sales.
Trust Wins the Long Game: Why Game Theory Trumps Short-Term Tricks
In 30 seconds A national building supplies firm won a big account by slashing prices, only to lose it six months later to a pricier, more reliable competitor. In contrast, a tech-security BDM secured ...
Stop ‘Speaking Your Mind’. Start Winning
In 30 seconds Blurting out whatever’s on your mind might feel good for five seconds, but it can kill a deal, a relationship, or your reputation just as quickly. In business, brutal honesty without ...
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Humans-in-the-Loop: Selling Smarter with AI
In 30 seconds As AI reshapes sales, success hinges not on replacing people, but on partnering with machines. The “human-in-the-loop” model lets AI do the heavy lifting -analysing data, predicting ...
