Helping people and businesses sell better

brain scienceThe science is clear, our success resides in how we use our brains – our brains can continue to learn, grow and adapt until the day we die. Brain science or Neuroscience is an important area of research and development for everyone, especially Leaders, Sales Managers, Coaches Sales Teams. Learning how to train and in many instances, retrain our brains to incorporate effective thinking and habits will see sales teams forging new neural pathways leading to greater sales success. For years, scientists and psychologists have heralded the application of brain science / neuroscience tools and processes as a pathway to wellness and success. The amount of knowledge we have discovered about the brain since the beginning of the 21st Century alone surpasses anything that we knew before.

Now, it's finally and officially arrived on the doorstep of sales and marketing professionals. If you are not training your sales, marketing, service and leadership teams in brain science, neuroscience and neuropsychology you could be left behind in the 21st Century.

Latest Research – managing stress

The brain is known to be like an electro-chemical machine and it's our thoughts that affect the flow of our neurotransmitters across synaptic connections, especially the likes of Adrenaline and Dopamine. This in turn affects how we manage ourselves, make decisions and even recover from adversity.  Living under the feeling of constant excessive pressure is not good for us on any level,  particularly for sales teams who are often subject to achieving under the demands of sales targets and tight timeframes. Developing Emotional Resilience is vital to our wellbeing, our overall functioning as human beings.

Avoid the Brain Drain & achieving success

One of the biggest detractors from achieving effective long term sales performance is being in a distressed state for a prolonged period of time, reducing one's ability to bounce back from adversity, make effective decisions and manage our self.  The scientific research is showing that putting sales people under 'constant pressure' to achieve sales targets with no consideration given to time allocation preparation and resources is leading to poor quality decision making, poor overall performance and unhealthy life practices. This leads to negative behaviour such as excessive alcohol consumption, and poor eating and sleeping habits which all contribute to the prevalence of poor sales results.

So how is your team holding up in these challenging times? Could they benefit from knowing how to manage their emotions?

How can Barrett help you – we train people how to use their brains

At Barrett we do more than just train people in skill and process; we help people become more emotionally aware, intelligent and resilient in a number of ways. Barrett works with the whole person and can provide people with access to a ranges of assessments and programs which give insight and teach people how to manage their emotions. We train people how to use their brains via a series of workshops and coaching.

We run a series of programs such as the Optimistic Professional which you can read about at For more information please contact us.
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  • Outcomes you can achieve by working with Barrett:
  • Barrett's Portfolio of Consulting Services
  • lift business performance by designing the sales culture and business culture
  • design your ideal sales force
  • create a healthy,  productive, high performing sales team
  • embed more sustainable business practices that grow revenue
  • refresh your thinking, ideas, actions and results
  • develop career paths and succession planning
  • define clear performance expectations and more accountable performance management

Barrett's extensive portfolio of experience, skills and knowledge in the sales environment covers every aspect of all forms of selling, customer relationship and sales management, including...

  • Sales strategy consulting & development
  • Sales leadership mentoring
  • Sales force design and blueprints for development and selection
  • Sales leadership psychometric assessments for selection & development
  • Sales & customer perception research and mapping
  • Barrett also has a full suite of training modules & programs across the sales, service & sales leadership spectrum
  • Barrett Sales Blog
  • Barrett Videos
  • Testimonials - Clients
Go to the Sales Blog to see more articles.
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Our team worked closely with Barrett's at a time when the market place in which we operate had become increasingly competitive, and as a result our sales team could no longer rely on our strong brand and passive referrals for new business. Leading up to the program our entire sales team completed an assessment to gauge sales prospecting fitness, with the team provided with individualised reports during the program to illustrate suggested strengths and potential weaknesses highlighting areas for development. This included a discussion on mindset around the sales process.Our three day course was introduced to our Regional General Managers on the first day with some specialised coaching training so that we could follow up one-on-one with the sales team once the program was completed. To enable this we were armed with practical tools provided by Barrett's to assist this coaching process, to ensure we could respond to the needs of each member of our sales team. The program itself illustrated the changes that had taken place in the sales process over time, and provided information and action plans as to developing an increasingly successful sales environment within our organisation. We looked at the overall prospecting process including goal setting, lead generation and review.Prior to our work with Barrett's the sales team had accepted a huge challenge to talk to 1000 new prospects over a short timeframe, and initially we heard any number of barriers and excuses as to why this would not be possible, however with the practical lessons gained from Sue, our 25-strong sales team put into practice the learnings from the course, and with the confidence gained we successfully hit the target, with time to spare. Working with a limited timeframe the sales team were able to focus their energy on the prospecting process, and successfully generated a pipeline of enquiries to follow up over the following period.This great result has provided a great deal of motivation for the sales team, and we are confidently looking forward to a productive prospecting future. Thanks Sue and the team at Barrett's for your support.
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