An ethical, effective approach to sales
We are a business consulting and education firm working with customers to create thriving sales cultures – with ethics and sustainability at its core.
Since opening our doors in 1995, we have worked with people and organisations – across the private, public, not for profit and government sectors – who challenge themselves to be extraordinary. Whether you’re a small business or a large organisation, our approach helps overcome the complexities of selling in the 21st century to attract real, sustainable sales results, even in the toughest markets.
For each client, we carefully curate the best solution to support the organisation, their leaders, teams, people and the wider community, helping to achieve better, faster, more enduring results.
A selection of our firsts
Educators
We were the first in Australia to obtain selling a university qualification (SUT).
Innovators
We built one of the first and most comprehensive sales strategy & operations model and audit process.
Creators
We produced the world’s first sales competency dictionary.
Motivators
We launched the Selling Better Movement and Manifesto in 2018.
80000
PSYCHOMETRICALLY PROFILED
100000
TRAINED/COACHED
25000
LEADERS INTERVIEWED
2000
ARTICLES PUBLISHED
The Selling Better Movement
The Selling Better movement are an ethical and human-centred selling ethos underpinned by a practical selling philosophy and adaptive sales strategy and operating system.
We have created it with the hope to help people understand that there’s a better way of doing business.
A way in which we can all be prosperous.
When put into practice it supports sales teams and the broader business to create genuine client centric cultures, deliver competitive sales strategies, build and retain profitable client relationships, and find new uncontested markets while minimising risk.
To learn more, visit SellingBetter.com
Ready to set a new standard in sales excellence?
Talk to us, your selling better advisory team, and we’ll help you quickly and accurately assess your next steps.
Why Your Sales Playbook Needs a 2026 Upgrade
In 30 seconds The Problem: Most sales playbooks were built for a world that no longer exists. They're linear, assume predictable buyer paths and universal cold calling success, and were designed ...
What the Hell Happened to B2B Selling in 2025?
In 30 seconds The Problem: The B2B sales terrain fundamentally shifted in 2025. Cold calling stopped working for 71% of decision-makers under 40. Over 70% of buyers now use AI to research and shortlist ...
When AI Hallucinations Derail Your Sales Efforts
In 30 seconds Key Takeaways: The Problem: Salespeople relying on AI-generated intelligence without verification are creating dangerous blind spots. LLMs (Large Language Models) calculate the most ...
Is it Harder to Reach Younger B2B Buyers via Phone? Yes, and Here’s Why
In 30 seconds Key Takeaways: The Problem: Younger B2B buyers are ghosting phone calls during research phases. Research shows 71 per cent of decision-makers under 40 favour email and text for initial ...
