Anyone can have an idea. Ideas are cheap and they are plenty. The challenge is turning that ‘amazing’ idea or invention into a commercially viable business entity. Many people throw…
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Less Is More when it comes to doing good strategy, sales planning and market segmentation. As Michael Porter, Professor and 'Father' of Competitive Strategy (Harvard Business School), says: The essence…
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‘If you don’t know where you’re going, every road will lead you nowhere’. This famous quote is attributed to Henry Kissinger. Why have I led with this quote? Sadly, in…
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To segment or not to segment that is the question. For too long sales has allowed marketing to dictate what a segment should be. But the simple reality is that…
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