Sales Market Segmentation Archives - Page 2 of 2

Oct 26 2018

Less IS More when it comes to Sales Planning & Market Segmentation

By Sue Barrett Sales Driven Organisations, Sales Market Segmentation, Sales Planning, Sales Results, Sales Strategy, Selling Better, Strategy, Success

Less Is More when it comes to doing good strategy, sales planning and market segmentation. As Michael Porter, Professor and 'Father' of Competitive Strategy (Harvard Business School), says: The essence…

Mar 23 2018

Sales Strategy: Ditch short-termism for robust sales strategies that drive more & better sales now & over the long-term

By Sue Barrett Attitudes & Behaviours, Sales Culture, Sales Driven Organisations, Sales Leadership, Sales Market Segmentation, Sales Research, Sales Results, Sales Strategy, Strategy, Success

‘If you don’t know where you’re going, every road will lead you nowhere’. This famous quote is attributed to Henry Kissinger. Why have I led with this quote? Sadly, in…

Mar 17 2017

The difference between Sales and Marketing Segmentation

By Sue Barrett Marketing, Sales Market Segmentation, Sales Strategy

To segment or not to segment that is the question. For too long sales has allowed marketing to dictate what a segment should be. But the simple reality is that…

Barrett Consulting Group P/L acknowledges the original custodians of the land on which we meet and work, including the land of the Boon Wurrung people of the Kulin Nation where our head office is based, and other lands and nations within this country. We acknowledge their elders past, present and emerging. Sovereignty was never ceded.

Sales Market Segmentation

Less IS More when it comes to Sales Planning & Market Segmentation

Sales Strategy: Ditch short-termism for robust sales strategies that drive more & better sales now & over the long-term

The difference between Sales and Marketing Segmentation

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