You know the story ‘small business wins huge deal with large client’. Amazing. Everyone is celebrating. ‘Biggest deal we’ve ever had. OMG’ So after the win, the small business sends…
The 9th January, 2020 marks 25 years in business for Barrett. 25 years of helping people and businesses sell better. 25 years of exploration, research, experimentation, creation, building, encouragement and…
Anyone can have an idea. Ideas are cheap and they are plenty. The challenge is turning that ‘amazing’ idea or invention into a commercially viable business entity. Many people throw…
Someone has to do the selling or you don’t have a business. I have met many people over the years who have great ideas, skills, processes or inventions but hate…
This week marks the 24th anniversary since I founded Barrett and, over the summer break, I had some time to reflect upon myself, my business’ journey and the many, many…
On 9 January, 1995 I took the road less travelled when I chose to start my business dedicated to Selling Better rather than follow the traditional path of Selling More,…
In today’s cluttered business landscape and global marketplace, finding uncontested markets to sell into and own, free of competition, at least for the foreseeable future, is getting harder, and harder…
How do I grow my business? How do I get a better ROI? How do I get more profitable sales? How do I attract and convert more customer? These are…
When sales start to dry up or the business doesn’t seem to be getting traction with customers, many small to medium (SME) sized businesses will usually turn to Marketing in…
The sad passing of David Bowie this last week has brought a huge wave of emotional outpouring from many parts of the world including myself. I grew up with David…
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