Want to find & own uncontested markets? Try Blue Ocean Strategy

By / / Business Acumen, Competition, Entrepreneurship, Innovation, Opportunity, Sales Driven Organisations, Sales Results, Sales Strategy, Strategy, Success

In today’s cluttered business landscape and global marketplace, finding uncontested markets to sell into and own, free of competition, at least for the foreseeable future, is getting harder, and harder and harder.

Developing innovative ideas that turn into something new, unique and viable, are not easy to copy, and deliver revenue and healthy margins is equally tough.

Rethinking our marketplaces, our traditional customers and non-customers, and how we sell and deliver real value to them, that they are prepared to pay for, well that’s another difficult challenge too.

Most businesses these days find that they are increasingly competing head to …

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Is an Organic Growth Strategy a better way to go?

By / / Attitudes & Behaviours, Business Acumen, Entrepreneurship, Performance Management, Sales Results, Strategy, Success

How do I grow my business?

How do I get a better ROI?

How do I get more profitable sales?

How do I attract and convert more customer?

These are some of questions entrepreneurs, business owners, CEOs and sales leaders ask on daily basis. And rightly so. We need to ask questions of ourselves and how we run our businesses so as to be appraised of the better ideas that serve our goals and ambitions.

To keep me fresh, I like to read widely and most recently, while sitting on a plane to Sydney, I came across a very interesting McKinsey article about the various …

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Why Marketing can’t fix a Sales Problem

By / / Attitudes & Behaviours, Business Acumen, Entrepreneurship, Marketing, Sales Results, Success

When sales start to dry up or the business doesn’t seem to be getting traction with customers, many small to medium (SME) sized businesses will usually turn to Marketing in the first, and often only instance, as their preferred solution to fixing poor sales results.

Why? Because many people have been taught to think they have a marketing problem when they actually have a sales problem.

As a result, many start-ups and SME businesses have failed to get traction and then fallen over because they didn’t address their sales problem with the right sales solution, instead relying on marketing.

Unless you are an …

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david-bowie-the-future-belongs-to-those-who-can-hear-it-coming

David Bowie – a role model for all entrepreneurs

By / / Business Acumen, Collaboration, Entrepreneurship, Life Skills, Marketing, Sales Strategy, Self Promotion, Success

The sad passing of David Bowie this last week has brought a huge wave of emotional outpouring from many parts of the world including myself. I grew up with David Bowie. He has been in my life as long as I can remember. He was, I admit, my most favourite  music star of all. I loved everything about him and remember him with much love and affection. I have the books and albums, I have been to his concerts, and most recently attended that wonderful exhibition ‘David Bowie is’ which tracked his life and highlighted his contributions to music, art, …

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