Category Archives: Social Media

Driving Sales with Marketing Automation – Part III of III

marketing-automation-part3of3

5 things to be wary of when implementing marketing automation in your business Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back to look at ‘5 things to be wary of when implementing marketing automation in your business’ as part of the ‘Driving Sales with Marketing Automation’ […]

Read more ...

Driving Sales with Marketing Automation – Part II of III

marketing-automation-part2of3

5 ways to implement marketing automation in your business Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett Consulting Group are back to look at ‘5 ways to implement marketing automation in your business’ as part of the ‘Driving Sales With Marketing Automation’ series of 3 articles. Sue states that delivering […]

Read more ...

Driving Sales with Marketing Automation – Part I of III

marketing-automation-part1of3

The ‘Driving Sales with Marketing Automation’ series of 3 articles has been developed by Rishad Sukhia, Director of Brightlabs and Sue Barrett, Founder and CEO of Barrett. Rishad and Sue will present ideas, concepts, research and findings about how to make the most of marketing automation and sales activation. Why? Because marketing automation has become […]

Be the 1st to vote.

Read more ...

Survival of the Adaptive P1: focus on changing buying habits

Charles Darwin’s Theory of Evolution is often misquoted as being ‘the survival of the fittest’ when in fact it is ‘the survival of the most adaptive’. And that is how we need to be if we want to survive and thrive in these ever changing markets – adaptive. This series of ‘Survival of the Adaptive’ […]

Be the 1st to vote.

Read more ...

Some Social Selling Myths & Challenges

social-selling-linkedin-myth

Since LinkedIn started its publishing arm there has been a growing tsunami of articles filling our news feeds and inboxes. Amongst this flood of information are some great articles and, of course, there are those articles that are a waste of time. That’s to be expected. Within this tsunami there has been a range of […]

Be the 1st to vote.

Read more ...

20 years of improving sales teams & operations. What’s changed?

we-are-20-years-old

The 9th January 2015 marks 20 years in business for Barrett Consulting Group. Twenty years of helping companies, sales leaders and their salespeople improve their sales operations and their sales capabilities. Twenty years of helping salespeople and buyers have better, more mutually rewarding experiences, setting a fairer exchange of value. As I moved toward this […]

Be the 1st to vote.

Read more ...

Sales Trend 7 – The Normalising of Social Media in Sales

normalisation-of-social-media

The seventh Sales Trend for 2014 is ‘The Normalising of Social Media in Sales’. This sales trend is seeing businesses really ramping up their use of social media and in very sophisticated ways. Rather than seeing social media as a tack on to the marketing budget, smart businesses are now creating their own social media […]

Be the 1st to vote.

Read more ...

Going mobile – the rise of Smartphones in Sales

rise-of-smartphones-in-sales

In December 2012, we published the 12 Sales Trends Report for 2013 and released a brief summary of each trend. This month we are focusing on the Sales Trend “Going mobile – the rise of smartphones in sales”. As Australia deals with the challenge of becoming more globally competitive, organisations are making greater use of […]

Be the 1st to vote.

Read more ...

Customer Experience Management (CX) will replace CRMs

Customer Experience Management gone wrong

More products and services are becoming commoditised. Price differentiation is less of a sustainable advantage. Smarter buyers demand a faster response and expect greater value. In this kind of market it’s no longer good enough to simply satisfy customers. Successful organisations are those that delight their customers. That means that companies are going to migrate […]

Be the 1st to vote.

Read more ...

How can we help?

New Article Notification

Receive an email when new articles are added to the blog.

Ads by Google




Categories

Archives