Founder & Managing Director, Barrett, established January 1995

Helping people and businesses sell better

Living by the philosophy “selling is everybody’s business & everybody lives by selling something”, Sue Barrett is the founder and CEO of the innovative, forward thinking and preeminent sales advisory and education firm, Barrett (est. 1995) and the online sales education and resource business,

Helping people and businesses sell better, among her many achievements, Sue and her team were the first in Australia to get Selling a university qualification, build an online Sales Strategy and Operations Audit System that benchmarks the effectiveness of any sales operation, and build the world’s first sales competency dictionary.

Sue is a Sales Philosopher, Activist, Strategist, Speaker, Trainer, Coach and Adviser and is regarded as one of the most authoritative thought leaders reporting on and working in the selling profession in Australia today with articles featuring weekly in SmartCompany, and regularly in BRW and IPA’s magazine The Public Accountant, with a growing following overseas.

She has written more than 600 blog posts and 21 e-books on sales philosophy, ethics & culture, sales strategy & operations, sales leadership and coaching, sales methodologies & excellence, sales training strategies including blended and e-learning, sales recruitment, assessment and benchmarking, sales mindset, resilience and neuroscience.

An advocate for women in sales, Sue is currently working on her latest research project ‘Sell like a Woman’, and with her team produces the ‘must read’ Annual 12 Sales Trends Report.

Sue was inducted into the Business Women’s Hall of Fame 2000, a Finalist in 1998 & 2001 Telstra Business Woman of the Year Award and 1997 Winner of Telstra & Victorian Government Small Business Award.

Sue is the mother of 2 teenage boys and lives and works with her partner, Jobst, of 25 years. She is also a competitive swimmer and field hockey player, as well as a keen practitioner of yoga and meditation.

Sue’s education & public accomplishments include: BSc, Cert (Strategic Mgt), Cert IV (Workplace Assessor & Trainer); Accd. Executive Coach.