In tough markets when sales are harder to come by whether it be from increased competition or clients being more hesitant to commit and buy, don’t become your own worst enemy and rely on the marketing efforts of your company or emails or falling into the trap of believing the hype about Social Selling saving your sales day. You still need to get on the phone and engage the people in your market places whom you want and need to get in front of and sell to.
After more than 30 years in selling with at least 10-15 years of those being exposed to and using social media and email, I have found that picking up the phone and calling prospects with a … read more by subscribing.
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