Apple’s Call Screening: A Game-Changer for Smarter Prospecting in Sales & PR

In 30 seconds

Apple’s iOS 26 call screening feature, requiring callers to state their name and purpose before the phone rings, is reshaping cold calling. With over half of Australia using iPhones, this shift challenges outdated spray-and-pray tactics. But it’s not the end, it’s an upgrade. At Barrett, we see this as an opportunity to improve prospecting: lead with relevance, personalise outreach, leverage referrals, and engage online. Smart, respectful contact builds trust and cuts through the noise. This change pushes us toward better sales practices, more human, more thoughtful, and more effective. Cold calling isn’t dead; it’s evolving. The future belongs to those who adapt.

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