Sales Trend 9 of the Barrett 12 Sales Trends Report for 2023 is about the rise of human-centred leadership principles and practices.
By guest author DUANE ATTREE // former Managing Director of POTENTIAL(X), Chief Commercial & Development Officer, BEAMTREE and now EXPLORER AT LARGE, in collaboration with Sue Barrett.
In 30 seconds
Leadership in the past 50-70 years emphasised charisma, strength, and wealth, but this model faces challenges. Current global issues, stagnating productivity, and employee disengagement demand a shift towards human-centred leadership. This approach prioritises people, empathy, and inclusivity, extending beyond technical skills. Empathy, particularly, is crucial for understanding others’ emotions and reducing biases. When it comes to human-centred sales leadership, creating inclusive, respectful, gender diverse teams leads to higher win ratios and greater diversity of client groups which, in turn, helps attract and retain more clients to our businesses.
Embracing human-centred leadership is becoming essential for businesses to thrive in today’s world.
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