Anyone can have an idea. Ideas are cheap and they are plenty.
The challenge is turning that ‘amazing’ idea or invention into a commercially viable business entity.
Many people throw their hearts, souls, energy and wallets into developing their idea. Designing, crafting and forming it. Then thinking about ways how they are going to market their idea to customers using marketing strategies and tactics. They are looking from the inside out.
Yet the key questions many start-ups fail to explore first are:
Are there customers and markets looking for a solution that your idea can solve?
Are these potential customers prepared to pay for your solution?
Is your idea really innovative, new or different? If so how many ‘early adopters’ would be … read more by subscribing.
New Article Email Notification