Why we can all benefit from thinking like a ‘freak’

Steven Levitt, the co-author of Freakonomics, SuperFreakonomics, Think like a Freak and When to Rob a Bank, defines thinking like a freak as: “…putting away your moral compass and not worrying about what the answer “should” be, but focusing on what the answer really is. It means thinking hard about causality. It means going beyond the obvious to consider all the possibilities — but still being willing to accept the obvious.”

When businesses, and especially, sales teams and salespeople come across challenges, they usually try to solve them by using the same parameters and approaches they had used in past, but markets change and challenges and clients differ from each other, so using what has worked in the past may not necessarily be the best approach for the present … read more by subscribing.