What is Social Selling? And does it work?

Social selling is not a new phenomenon as many might think.

Social Selling has been around for many years in various forms and is the process of developing one-on-one relationships as part of the sales process. Today, this often takes place via digital social networks such as LinkedIn, Twitter, Facebook, and Instagram; however, it can take place both online and offline.

Social Selling is most widely used in B2B selling, especially in complex sales, but it is also used in more complex B2C sales environments, e.g. financial advisory services, automotive, real estate.

Social Selling is sometimes confused with social marketing but they are not the same. Social Selling is in the domain and responsibility of the salesperson who is focusing on cultivating one-to-one relationships. … read more by subscribing.