We all know that creating a better sales team, better sales culture, better sales leadership and better sales strategy that delivers better sales results does not happen by attending the occasional sales training workshop. Though it doesn’t stop sales leaders from opting for the ‘quick fix’ annual sales workshop to show that they are ‘doing something’ to drive better sales results. In short, these leaders would be better off doing nothing and saving their money, time and effort.
Metaphorically speaking, the sales training workshop (or 1-5 days depending on how much money you have to spend) is the tail of the dog. It’s pretty useless without all the other things we need to have in place. And if we are asking salespeople to change how they do things – small or large – … read more by subscribing.
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