Trend 2 – Retail: From app to brick-and-mortar

For a long time now we have been hearing how online retailers (or e-tailers) are killing the brick-and- mortar retail industry. Low performing retailers complain that the competition is unfair, since e-tailers have fewer expenses (they don’t need a central location for their store—if any at all, they need barely any staff, etc.). Another focus of the retailers’ complaints against online stores is that people use the brick-and-mortar shops to try-on, feel, and choose products and then buy online.

So what happens when e-tailers decide to move into the brick-and-mortar space?

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