In his bestselling book, ‘Give and Take, a revolutionary approach to success’ organisational psychologist, Professor Adam Grant highlights the differences between Givers, Takers and Matchers and shatters our assumptions about what it takes to be successful in business and in life.
As someone who has been studying and researching salespeople and sales leaders for more than 25 years I am fascinated by the contents of Grant’s book. I have found it both illuminating and validating.
As many of you who read my posts regularly will know, I stand by the edict that effective selling is about the fair exchange of value where both the buyer and seller benefit. Being an effective … read more by subscribing.
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