Today’s article is a bit of a rant I have to admit. I wrote the text below after one of those phone calls I receive, and as you may tell, I was a bit upset afterwards. Bear with me though, I’m sure you’ll see the point I’m trying to make.
Have you ever considered how much it costs and how much effort it takes to become and remain a highly skilled professional these days? Think about a competent marketing manager, a skilled engineer or IT specialist, a capable accountant, bookkeeper, publicist or journalist, a reliable chef, event manager or hairdresser? We’re looking at hundreds of hours and thousands of dollars in foundation and ongoing education, making sure you can successfully compete and continue to grow your expertise.
So why would people assume that becoming and … read more by subscribing.

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