Creating a viable, healthy, fit, and robust sales team and supporting culture takes effort, consistent effort. It doesn’t happen by chance. We have to be able to hold in our grasp –our thinking, our frame of reference– several aspects including purpose, strategy, performance standards, people, competition, change, technology, and of course, all of the variables outside of our direct control such as PEST (politics, economic, society, technology) or STEER.
The biggest issues that keep most sales teams from being and consistently performing at their best are:
No sales strategy to direct and guide the sales team and businessThe wrong salespeople … read more by subscribing.

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