Do you find that some clients are open to change, they embrace change while others see change as disruptive and possibly threatening? And then you find there are those clients who don’t see they need to change at all, they seem ambivalent or oblivious to the need to change.
Whoever is in charge of the buying decisions in an organisation (or family, or partnership) can severely affect, for good or bad, the perception of change across the whole culture. For instance, you may introduce to your clients a new way of doing something that offers increased efficiencies, improved effectiveness, and lowers risk dramatically in their business. To you this is a no-brainer. You are convinced that everyone will see just how fantastic this is for them so you go to market full of vim and vigour only … read more by subscribing.
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