Does anyone really know what I’m supposed to be doing?

Do you often find yourself torn between meeting the needs of your manager, the desires of your customers and the requirements of your role? If you answered ‘yes’, you’re not alone. All too often we see salespeople who feel they are ‘the meat in the sandwich’. They consistently go above and beyond to meet all their stakeholders’ needs, often leading to increased stress, frustration, fatigue and burnout. In these instances, it is not uncommon to find that different stakeholder groups have a different perspective or understanding of the required capabilities, competencies and performance criteria for the salesperson’s role. This can lead to the issue of having too many masters which can manifest itself in the following ways: salespeople who end up doing their customers’ … read more by subscribing.