In the last 40 years the concept of branding, as a means of differentiating one company or product from another, has become an important and powerful marketing tool. Enormous sums of money, and extensive executive time has been invested in developing and promoting brands, and making sure that more buyers were aware of the value that a brand had to offer.
Since then many people – particularly those in the public eye, including actors and politicians – have come to recognise the value of developing a strong brand. It wasn’t too long before some salespeople followed suit. Recognised the value of creating a brand for … read more by subscribing.
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