‘Sex’ as a consumer marketing and sales strategy infiltrates our daily lives via advertising, celebrity endorsements, tabloids, publications and various other means and has done so for as long as we can remember. Using images of women (more recently men) in a variety of formats is supposed to entice prospective buyers (adults) and sell products and services. The ‘sex sells’ consumer marketing strategy is more recently infiltrating children’s markets creating much angst and debate about its merits and rightly so.
I want to make it clear that I’m not attempting to debate the use of ‘sex’ in consumer marketing here. Although I would like it on the record that I don’t support the sexualisation of children in any form and abhor using children in such advertising.
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