The virtue of Fidelity is often associated with personal relationships, in particular, marriage. However, I would like to propose that we consciously extend this virtue to all aspects of our lives, including the functions of sales and service.
Why?
Because fulfilling our obligations and keeping our promises are critical to attracting and especially retaining customers. The way in which we keep our promises and fulfil our obligations (or not) has a dramatic impact on our reputation, brand, and ongoing viability as a business.
First let’s take a look at what ‘fidelity’ actually means (source … read more by subscribing.
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