As markets tighten I thought we could reflect on some lessons learnt in the past by highly experienced, successful sales people. The following lessons are from some of the participants of my ‘Sell like a woman’ research project and make for interesting reading in ‘what not to do’ in sales. Here is the 1st part of a 3 part series on common sales mistakes.
1. Arrogance and hubris
Sometimes when you are on a roll with a product or brand (or even with your own success as a sales person), it’s way too easy to lose sight of the client’s real needs. You can easily get caught up in your own mythology. Especially when first starting out as a young rep I made some disastrous blunders – stopped treating clients as individuals, broke a few core promises because “our brand … read more by subscribing.
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